קורס לבניית אסטרטגיה

קורס מעשי חוויתי

מדיבורים למעשים

5 מפגשים של 5 שעות אקדמאיות

בסיום הקורס:

תהיה בידך תכנית עבודה / פעולה ברורה, מעשית ומדויקת – של הפעולות שעליך לבצע במהלך השנה הקרובה בהתאמה לאסטרטגיה שיווקית שנבנה לעסק שלך יחד במהלך הקורס שמטרתה – הנעת העסק שלך לרווחיות גדולה יותר.

הנושאים המרכזיים בקורס:

סקירת ערוצי שיווק דיגיטליים וקונבנציונליים – יתרונות וחסרונות של כל ערוץ שיווק ואיך זה קשור לעסק שלך?
איפה לשים את הפוקוס? הדרך למימוש הפוטנציאל והחוזקות שלך בשיווק.
בחינת ערוצי השיווק לטווח קצר / בינוני / ארוך.
מודל אווטר- מי הלקוח האידיאלי שלך, למה הוא צריך אותך ואיך באפשרותך לעזור לו.
דיוק מסרים שיווקיים שיתאימו לאסטרטגיה וללקוח האידאלי.
כלים דיגיטליים חינמיים לניהול ושיווק העסק.
הגדרת יעדים ותכנון שנתי.
תכנון תקציב שיווקי.
בניית תוכנית פעולה מעשית המתאימה לעסק ולבעל העסק.

למי זה מיועד?

בעל/ת עסק / עצמאי/ת שאחד או יותר מהקריטריונים הבאים מדברים אליו:

הנך בפניות ומוכנות לבצע שינויים כדי לקדם את העסק שלך.
השקעתך הכספית והאנרגטית בשיווק – אינה מביאה תוצאות/ לקוחות.
"יורה" לכל הכיוונים.
רוצה לחשוב קדימה, לתכנן ובמידת הצורך לשנות הרגלים לא מועילים.
רוצה להצליח ולהגיע ליעד שלך ועוד.

מתי?
התאריך יתעדכן בקרוב

איפה?
יתעדכן בקרוב

מספר משתתפים
עד 9 אנשים בקבוצה

עלויות
2500 שקלים

רוצה הכוונה ועזרה בדרכך להצלחה ? שלח.י לי הודעה

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